THE MET

Project of the Year, Scott Galloway's Brand Strategy Course

The Metropolitan Museum of Art is the largest and most visited museum in the United States. Despite this, the museum has suffered from diminishing engagement and a weakened brand identity in recent years as consumer interactions with cultural institutions change.

The team conducted a comprehensive brand audit, revitalized the brand identity, and developed a set of recommendations to attract the millennial demographic, maximize engagement, and create a more consumable, digitally-focused experience.