Amy Power
 
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Amy is a Los Angeleno turned New Yorker turned Los Angeleno.

She is currently Partner, Managing Director at Vocabulary, leading a team with the greatest creative minds she’s ever known. Previously, she spent five years with the best of the best at R/GA, most recently at the helm of all product and services design across Verizon.

Prior to R/GA, she was an R29 Fellow at Refinery29, working with the Chief Revenue Officer creating and fostering new revenue streams. She graduated with her MBA from NYU Stern, where she focused on the intersection of business, technology, and design.

Speaking engagements include Refinery29 HerBrain, Google, YouTube and R/GA WomanUp. She’s an active member of Tickled Hot Pink, a charity that raises money on behalf of women’s health organizations.

She loves the history of the New York subway, dogs, and french fries.

 
 
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CLEAR M&C SAATCHI

Amy spent the summer of 2015 with Clear, a marketing strategy firm in the M+C Saatchi family.

While there, she worked with company directors to develop and implement strategic ideas at various Fortune 100 companies.

 
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LMNOP

LMNOP is a Brooklyn based branding and design firm focused on hospitality clients.

Amy started the business development branch of the company, simultaneously bringing in new work while managing existing client projects.

 

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CORNER TABLE RESTAURANTS

Amy joined Corner Table Restaurants in 2010.

As the company expanded from their flagship location of Jane and The Smith East Village, she guided a rebrand of The Smith, while helping to execute the opening of the second and third Smith locations in New York City.

 
 

THE MET

Project of the Year, Scott Galloway's Brand Strategy Course

The Metropolitan Museum of Art is the largest and most visited museum in the United States. Despite this, the museum has suffered from diminishing engagement and a weakened brand identity in recent years as consumer interactions with cultural institutions change.

The team conducted a comprehensive brand audit, revitalized the brand identity, and developed a set of recommendations to attract the millennial demographic, maximize engagement, and create a more consumable, digitally-focused experience.

 
 

EDUCATION

Amy graduated with her MBA from NYU Stern as a Stern Scholar.

She received her undergraduate education at Washington University in St. Louis, where she graduated with honors, double majoring in Art History and Italian.

Amy's love of art and solid sentence structure was honed at Harvard Westlake School in Los Angeles, California.